Why is Filmcity Media falling/rising?

As of 10-Oct, Filmcity Media Ltd is experiencing a decline in its stock price, currently at 2.30, which represents a decrease of 0.12 or 4.96%. The stock has been underperforming significantly, with a consecutive fall over the last five days, resulting in a total return of -16.67% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a persistent downward trend. While there has been a rise in investor participation, with delivery volume increasing by 67.84% against the 5-day average, the overall performance remains weak, as reflected in its year-to-date decline of 56.36%.
In the broader market context, Filmcity Media's recent performance contrasts sharply with the Sensex, which has gained 5.58% year-to-date. The stock's short-term return of -16.67% over the past week significantly underperforms the Sensex's increase of 1.59% during the same period. This stark difference highlights the challenges faced by Filmcity Media in attracting investor confidence, despite the increased trading volume. The lack of available positive factors further emphasizes the stock's struggles in the current market environment.