Why is Forbes & Co falling/rising?

As of 22-Sep, Forbes & Company Ltd is experiencing a decline in its stock price, currently at Rs 387.00, which reflects a decrease of Rs 16.2 or 4.02%. The stock has been underperforming, having fallen for the last four consecutive days, resulting in a total return of -5.61% over the past week. Additionally, it is trading below all key moving averages, indicating a bearish trend. Despite a notable increase in investor participation, with delivery volume rising by 41.19% against the five-day average, the stock's performance remains concerning due to a significant drop in net sales and a high percentage of pledged promoter shares, which adds downward pressure on the stock price.
In the broader market context, Forbes & Company Ltd's short-term performance contrasts sharply with the Sensex, which has gained 0.46% over the past week. The stock's year-to-date return stands at -17.64%, significantly underperforming the benchmark's positive return of 5.15%. The company's long-term growth prospects appear poor, with a net sales decline of -40.36% over the last five years and a recent quarterly profit after tax that fell by 71.2%. While the company boasts high management efficiency and a strong ability to service debt, these positives are overshadowed by its flat results and substantial underperformance relative to the broader market.