Why is Gillette India falling/rising?

As of 30-Jun, Gillette India Ltd. is experiencing a rise in its stock price, currently at 10,922.30, with an increase of 143.8, or 1.33%. The stock has hit a new 52-week and all-time high of Rs. 11,000 today and has outperformed its sector by 1.28%. It has been on a consecutive gain streak for the last six days, yielding a total return of 10.08% during this period. Over the past week, the stock has risen by 8.40%, and it has shown impressive long-term performance, generating a 50.78% return over the past year, significantly outperforming the BSE 500 index. Positive factors contributing to this rise include high management efficiency, a low debt-to-equity ratio, and consistent positive results over the last six quarters, which have bolstered investor confidence.
In the broader market context, Gillette India's short-term performance has significantly outpaced the benchmark Sensex, which has only increased by 2.09% over the same week. While the stock's recent gains are notable, there are concerns regarding its long-term growth potential, as net sales have only grown at an annual rate of 9.95% over the last five years. Additionally, the stock is considered expensive relative to its peers, with a high price-to-book value and a PEG ratio of 1.8, suggesting that while the stock is performing well now, it may face challenges in sustaining this momentum in the future.