Why is Gillette India falling/rising?

As of 15-Jul, Gillette India Ltd. is experiencing a price increase, currently at 10,977.00, reflecting a rise of 267.0 or 2.49%. The stock reached a new 52-week and all-time high of Rs 11,505 today, with an intraday high showing a significant increase of 7.42%. Over the past week, the stock has outperformed the Sensex, gaining 3.17% compared to the benchmark's decline of 1.36%. Additionally, the company has demonstrated strong performance metrics, including a high return on equity (ROE) of 38.51% and consistent positive results over the last six quarters, which have contributed to its favorable market perception. However, the stock's liquidity has been impacted by a decrease in delivery volume, which fell by 20.92% against the five-day average.
In the broader market context, while Gillette India has shown robust short-term performance, the Sensex has struggled, indicating a divergence in performance between the stock and the overall market. The stock's year-to-date return of 16.06% and one-year return of 42.19% further highlight its strong position relative to the benchmark, which has only gained 5.67% over the same period. Despite the positive short-term indicators, concerns about long-term growth persist, as the company's net sales have only grown at an annual rate of 9.95% over the last five years, and its high valuation metrics may pose risks for future performance.