Why is Gillette India falling/rising?

As of 16-Jul, Gillette India Ltd. is experiencing a decline in its stock price, currently at 10,914.05, which represents a decrease of 62.95 points or 0.57%. Despite this drop, the stock has shown strong performance over the past week, with a return of 3.19%, and has outperformed the Sensex over the last month and year-to-date, with returns of 7.45% and 15.39%, respectively. Today's price summary indicates that while the stock is trading above its moving averages, it has underperformed its sector on the day. The company has demonstrated high management efficiency with a return on equity (ROE) of 38.51% and has maintained a low debt-to-equity ratio. However, concerns about long-term growth persist, as net sales have only grown at an annual rate of 9.95% over the last five years, which may be contributing to the current price decline.
In the broader market context, Gillette India's recent performance contrasts with the Sensex, which has seen a decline of 1.08% over the past week. While the stock has generated significant returns over the past year, its high valuation, indicated by a price-to-book ratio of 34.8, raises concerns among investors. The stock's premium valuation compared to peers, coupled with a relatively modest growth in profits of 37.7% against a 41.37% return, suggests that the market may be reassessing its future growth potential. This combination of strong short-term performance against a backdrop of valuation concerns and growth risks may be influencing the stock's current downward movement.