Why is Gillette India falling/rising?

As of 17-Jul, Gillette India Ltd. is experiencing a price increase, currently at Rs 11,096.25, reflecting a rise of Rs 182.2 or 1.67%. The stock has shown strong performance, with a 6.08% increase over the past week and a 6.88% increase over the past month, significantly outperforming the Sensex, which has declined by 1.12% in the same week. Additionally, the stock is trading above all its moving averages, indicating positive momentum. Despite a recent decline in investor participation, with delivery volume falling by 40.09%, the company has demonstrated high management efficiency, a low debt-to-equity ratio, and consistent positive results over the last six quarters, contributing to its upward price movement.
In the broader market context, while the Sensex has shown a modest gain of 0.83% over the past month, Gillette India has outperformed this benchmark significantly. The stock's year-to-date return of 17.32% and a remarkable 43.73% increase over the past year further highlight its strong performance relative to the market. However, there are concerns regarding its long-term growth potential, as net sales have only grown at an annual rate of 9.95% over the last five years, and the stock is trading at a premium compared to its peers. Despite these risks, the stock's recent performance and management efficiency continue to attract investor interest.