Why is Gillette India falling/rising?

As of 18-Jul, Gillette India Ltd. is experiencing a price increase, currently at Rs 11,240.00, reflecting a rise of 143.75 or 1.3%. The stock has shown strong performance recently, gaining 2.99% over the last two days and outperforming its sector by 1.96% today. It is also close to its 52-week high, just 2.36% away from Rs 11,505. The stock has consistently outperformed the benchmark Sensex, with a 40.45% return over the past year compared to the Sensex's 0.51%. Positive factors contributing to this rise include high management efficiency, a low debt-to-equity ratio, and six consecutive quarters of positive results, which have bolstered investor confidence.
In the broader market context, Gillette India's short-term performance of +4.75% over the past week stands in stark contrast to the Sensex, which has declined by 0.90% during the same period. This divergence highlights the stock's strong market position and investor interest, particularly as delivery volumes have surged by 68.63% against the five-day average, indicating rising investor participation. Despite some concerns regarding long-term growth and high valuation metrics, the company's solid operational performance and market-beating returns in both the near and long term have contributed to its upward price movement.