Why is Gillette India falling/rising?

As of 22-Jul, Gillette India Ltd. is experiencing a price increase, currently at Rs 11,090.00, reflecting a rise of Rs 90.0 or 0.82%. The stock is trading close to its 52-week high, just 3.74% away, and has outperformed its sector by 0.87% today. Over the past week, the stock has gained 1.03%, and it has shown impressive returns over longer periods, including a 43.52% increase over the past year. The company has demonstrated strong management efficiency with a high return on equity (ROE) of 38.51% and has consistently reported positive results for six consecutive quarters. However, there are concerns regarding its long-term growth potential, as net sales have only grown at an annual rate of 9.95% over the last five years, and the stock is trading at a premium compared to its peers.
In the broader market context, while Gillette India has shown strong performance, the benchmark Sensex has declined by 0.47% over the past week. This contrast highlights the stock's resilience and ability to outperform the market, particularly given its substantial returns of 17.25% year-to-date compared to the Sensex's 5.18%. Despite a recent decline in investor participation, with delivery volume falling by 35.39% against the five-day average, the stock remains liquid enough for trading. Overall, the combination of strong financial performance and market-beating returns contributes to the stock's rising price, despite some underlying risks related to valuation and growth.