Why is Gillette India falling/rising?

As of 28-Oct, Gillette India Ltd. is experiencing a decline in its stock price, currently at 9,128.00, which reflects a decrease of 111.35 or 1.21%. The stock has underperformed its sector today by 0.66%, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 2.95%, and it has also shown a negative performance over the past month with a decline of 4.25%. Despite positive factors such as a high return on equity (ROE) of 38.51% and consistent positive results over the last seven quarters, the company faces challenges with poor long-term growth rates in net sales and operating profit, which have grown at annual rates of 11.87% and 18.66%, respectively. Additionally, the stock's high valuation, indicated by a price-to-book value of 29.1, may be contributing to investor caution.
In the broader market context, the Sensex has shown a positive return of 0.24% over the past week, contrasting with Gillette India's decline. While the stock has generated a return of 4.53% over the past year, it has lagged behind the Sensex's return of 5.78% during the same period. The stock's liquidity remains adequate, with a delivery volume increase of 6.29% against the 5-day average, suggesting some investor interest. However, the overall sentiment appears to be tempered by concerns over the company's long-term growth prospects and valuation, leading to the current downward price movement.