Why is Guj. Craft Inds falling/rising?

As of 02-Jul, Gujarat Craft Industries Ltd is experiencing a decline in its stock price, currently at 158.75, which reflects a decrease of 0.95 or 0.59%. The stock has underperformed its sector by 1.36% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 3.76% during this period. Additionally, the stock's performance over the past week and month shows a decrease of 2.61% and 4.31%, respectively, while it has generated a notable return of 39.81% over the past year. Despite this annual gain, the company's profits have decreased by 10.9%, indicating potential underlying issues. The stock is currently trading at a discount compared to its peers, but its weak long-term fundamentals, highlighted by a low Return on Capital Employed (ROCE) and high Debt to EBITDA ratio, may be contributing to the recent price decline.
In the broader market context, the Sensex has shown a positive return of 0.79% over the past week and 2.50% over the past month, contrasting with Gujarat Craft Industries Ltd's negative returns during the same periods. This underperformance against the benchmark suggests that investor sentiment may be shifting away from the stock, particularly in light of its falling investor participation, as evidenced by a significant drop in delivery volume. The liquidity of the stock remains adequate for trading, but the combination of weak sales growth, high debt levels, and declining profits may be causing investors to reassess their positions, leading to the current downward trend in the stock price.