Why is Guj. Craft Inds falling/rising?

As of 15-Jul, Gujarat Craft Industries Ltd is experiencing a price increase, currently at 155.25, reflecting a rise of 1.5 (0.98%). Today's price summary indicates that the stock opened with a gain of 3.9% and reached an intraday high of Rs 159.75, marking a trend reversal after two consecutive days of decline. Despite this positive movement, the stock has shown a negative return of 7.59% over the past month and a year-to-date decline of 15.28%. The stock's attractive valuation, indicated by a Return on Capital Employed (ROCE) of 6.4 and trading at a discount compared to peers, contrasts with a significant drop in profits of 10.9% over the past year, which may contribute to mixed investor sentiment.
Broader market context shows that while Gujarat Craft Industries Ltd has outperformed the benchmark with a 23.41% return over the past year compared to the Sensex's 2.36%, it has struggled in the short term, with a 1-week return of only 0.16% against the Sensex's decline of 1.36%. The stock's liquidity remains adequate, but falling investor participation, as evidenced by a 20.64% drop in delivery volume, suggests a cautious market outlook. Overall, the stock's recent rise may be attributed to a temporary recovery after previous declines, but underlying concerns regarding long-term growth and profitability continue to weigh on its performance.