Why is Guj. Craft Inds falling/rising?

As of 16-Jul, Gujarat Craft Industries Ltd is experiencing a decline in its stock price, currently at 154.15, reflecting a decrease of 1.1 points or 0.71%. The stock has underperformed its sector by 0.84% today, and its delivery volume has significantly dropped by 45.26% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has decreased by 3.05%, and on a year-to-date basis, it has seen a decline of 15.88%. Despite generating an 18.67% return over the past year, the company's profits have fallen by 10.9%, which may contribute to investor concerns regarding its long-term growth potential. Additionally, the stock is trading at a discount compared to its peers, but its weak long-term fundamentals, including a high Debt to EBITDA ratio and stagnant sales growth, are likely weighing on its price.
In the broader market context, the Sensex has shown a slight decline of 1.08% over the past week, while Gujarat Craft Industries Ltd's performance has been notably worse. The stock's year-to-date performance of -15.88% starkly contrasts with the Sensex's gain of 5.75%, highlighting its underperformance relative to the market. The company's average Return on Capital Employed (ROCE) of 6.4 suggests attractive valuation, yet the overall weak long-term growth prospects and declining investor interest may be contributing to the stock's downward movement.