Why is Heads UP Venture falling/rising?

As of 26-Jun, Heads UP Ventures Ltd is experiencing a decline in its stock price, currently at 9.62, reflecting a decrease of 0.16 or 1.64%. The stock has underperformed its sector by 2.47% today and has shown a trend reversal, falling after two consecutive days of gains. It is trading below all key moving averages, indicating a bearish trend. Additionally, the delivery volume has significantly decreased by 59.53% against the 5-day average, suggesting a lack of investor interest. Over the past week, the stock has dropped by 6.42%, and its year-to-date performance shows a decline of 16.78%, highlighting consistent underperformance against the benchmark.
In the broader market context, the Sensex has gained 2.94% over the past week, contrasting sharply with the stock's negative performance. This underperformance is further emphasized by the company's weak long-term fundamentals, including a -60.73% CAGR growth in net sales over the last five years and a poor EBIT to Interest ratio of -5.58. Despite a significant increase in net sales of 693.75% reported in March, the overall financial health remains concerning, with a low return on equity of 1.83% and a high valuation relative to peers. The stock's historical underperformance against the benchmark over the last three years further exacerbates the negative sentiment surrounding it.