Why is Heads UP Venture falling/rising?

As of 09-Jul, Heads UP Ventures Ltd is currently priced at 9.70, reflecting a decrease of 0.09 or 0.92%. The stock has underperformed its sector by 0.48% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has declined by 1.92%, and it has experienced a significant drop of 16.09% year-to-date. Despite a notable growth in net sales of 693.75% and a positive quarterly profit after tax growth of 156.1%, the company faces long-term fundamental weaknesses, including a -60.73% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio of -5.58. This combination of strong short-term results but weak long-term fundamentals contributes to the stock's recent decline.
In the broader market context, the stock's performance has been consistently below the benchmark, with a return of -17.66% over the past year compared to a 6.91% increase in the Sensex. The stock has underperformed against the BSE500 in each of the last three annual periods, indicating a persistent trend of weakness relative to the market. This consistent underperformance, coupled with falling investor participation—evidenced by a 71.23% drop in delivery volume—suggests a lack of confidence among investors, further contributing to the stock's downward movement.