Why is Heads UP Venture falling/rising?

As of 21-Jul, Heads UP Ventures Ltd is experiencing a decline in its stock price, currently at 9.68, which reflects a decrease of 0.32 or 3.2%. The stock has underperformed its sector by 2.57% today and has fallen after two consecutive days of gains. It is trading below all key moving averages, indicating a bearish trend. Additionally, the stock has shown a significant underperformance over various periods, with a year-to-date return of -16.26% and a three-year return of -29.91%. Despite a recent growth in net sales and positive quarterly results, the company faces long-term fundamental weaknesses, including a -60.73% CAGR growth in net sales over the last five years and a poor EBIT to Interest ratio of -5.58, which undermines investor confidence.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a one-week return of -3.49% compared to the Sensex's slight decline of -0.06%. This consistent underperformance against the benchmark, coupled with weak profitability indicators such as a low Return on Equity of 1.83%, suggests that investors are cautious about the stock's future prospects. The stock's valuation appears expensive relative to its earnings growth, as indicated by a PEG ratio of 0.1, further contributing to the negative sentiment surrounding it. Overall, the combination of weak long-term fundamentals and recent price movements has led to a decline in investor participation and confidence in Heads UP Ventures Ltd.