Why is Heads UP Venture falling/rising?

As of 12-Sep, Heads UP Ventures Ltd is experiencing a price increase, currently at 11.18, with a change of 0.08, representing a 0.72% rise. The stock has shown a positive trend, gaining for the last four days and achieving a total return of 5.97% during this period. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong momentum. Additionally, the stock's delivery volume has increased significantly, rising by 49.5% compared to the 5-day average, which suggests growing investor interest. Despite a year-to-date decline of 3.29% and a one-year drop of 29.20%, the company has reported positive financial results, including a substantial increase in profits and a very attractive valuation compared to its peers.
In the broader market context, the stock's short-term performance of +4.39% over the past week significantly outpaces the Sensex, which has only increased by 1.48% in the same timeframe. This indicates that Heads UP Ventures Ltd is performing well relative to the market. However, it is important to note that the stock has consistently underperformed against benchmarks over the last three years, with a -34.41% CAGR growth in net sales and a low return on equity. While recent positive financial results may have contributed to the current price rise, the long-term fundamentals remain weak, which could pose risks for future performance.