Why is Heads UP Venture falling/rising?

As of 16-Sep, Heads UP Ventures Ltd is currently priced at 11.15, reflecting a decrease of 0.03 or 0.27%. The stock has underperformed its sector today by 1.29%, despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a positive return of 3.82%, but it has a year-to-date decline of 3.55% and a significant one-year drop of 32.75%. The company has reported positive financial results in recent quarters, with a notable growth in profits, but it also faces challenges such as a weak long-term fundamental strength and a declining net sales growth rate over the past five years.
In the broader market context, while the Sensex has increased by 1.58% over the past week, Heads UP Ventures has lagged behind with a 3.82% gain, indicating a relative weakness. The stock's performance is further contrasted by its year-to-date return of -3.55% compared to the Sensex's positive 5.43%. This underperformance is compounded by a significant decline in investor participation, as evidenced by a 34.66% drop in delivery volume against the 5-day average. Overall, despite some positive financial indicators, the stock's recent movement reflects a combination of short-term gains overshadowed by long-term concerns and market underperformance.