Why is Heads UP Venture falling/rising?

As of 17-Sep, Heads UP Ventures Ltd is experiencing a decline in its stock price, currently at 10.86, reflecting a decrease of 0.29 or 2.6%. The stock has underperformed its sector by 3.07% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 2.86% during this period. Despite reporting positive financial results in recent quarters, including a significant increase in profits, the stock has generated a return of -31.53% over the past year, indicating substantial underperformance compared to the benchmark. Additionally, the stock's delivery volume has decreased by 24.42% against the five-day average, suggesting falling investor participation.
In the broader market context, the stock's short-term performance of +0.56% over the past week is notably lower than the Sensex's gain of +1.56% during the same period. The company's long-term fundamentals are weak, with a -34.41% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio, which raises concerns about its ability to service debt. This consistent underperformance against the benchmark over the last three years further contributes to a lack of investor confidence, leading to the stock's current decline.