Why is Heads UP Venture falling/rising?

As of 09-Oct, Heads UP Ventures Ltd is experiencing a decline in its stock price, currently at 10.65, reflecting a decrease of 1.06 or 9.05%. Today, the stock opened with a gain of 9.05% but has since fallen to a day's low of Rs 10.36, indicating high volatility with an intraday range of Rs 2.59. Despite positive results in the last two quarters and a significant increase in profits, the stock has underperformed against the benchmark, with a year-to-date return of -7.87% compared to the Sensex's +5.16%. The company's weak long-term fundamentals, including a -34.41% CAGR growth in net sales over the past five years and a low return on equity, contribute to the negative sentiment surrounding the stock.
In the broader market context, the stock's recent performance has been notably poor, with consistent underperformance against the benchmark over the last three years, including a -20.94% return in the past year. While the Sensex has shown positive returns in both the short and long term, Heads UP Ventures Ltd has struggled to keep pace, leading to a lack of investor confidence. The stock's trading at a discount compared to its peers and rising investor participation may provide some support, but the overall negative trends in profitability and sales growth overshadow these factors, contributing to the current decline in stock price.