Why is HRH Next falling/rising?

As of 17-Sep, HRH Next Services Ltd is experiencing a decline in its stock price, currently at 34.20, which reflects a decrease of 1.8 or 5.0%. The stock has underperformed its sector by 5.65% today, and it is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 55.88% against the 5-day average. Over the past year, the stock has seen a substantial decline of 67.77%, while it has underperformed the benchmark Sensex, which has only decreased by 0.35% during the same period.
In the broader market context, HRH Next's short-term return over the past week shows a modest gain of 0.59%, but this is significantly lower than the Sensex's gain of 1.43%. Over the past month, the stock has declined by 1.16%, while the benchmark has increased by 2.84%. The stark contrast in performance indicates that while the market is generally trending upwards, HRH Next is struggling to keep pace, contributing to its negative price movement.