Why is HRH Next falling/rising?

As of 19-Sep, HRH Next Services Ltd is experiencing a price increase, currently at 35.55, reflecting a rise of 1.55 or 4.56%. The stock has outperformed its sector today by 4.96%, indicating positive investor sentiment. Despite this daily gain, the stock has shown a decline of 5.07% over the past week and a significant drop of 65.23% year-to-date. The moving averages indicate that while the current price is higher than the 20-day moving average, it remains below the 5-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a rise in investor participation, with a delivery volume increase of 4.65% compared to the 5-day average, suggesting growing interest in the stock.
Broader market context shows that while HRH Next has struggled in the long term, the Sensex has performed positively, gaining 0.85% over the past week and 7.11% year-to-date. This contrast highlights the stock's underperformance relative to the benchmark, particularly over longer periods, where it has declined significantly compared to the Sensex's slight decrease of 0.35% over the past year. The liquidity of the stock is adequate for trading, as it accounts for 2% of the 5-day average traded value, which may support its recent price movement amidst the broader market trends.