Why is HRH Next falling/rising?

As of 22-Sep, HRH Next Services Ltd is experiencing a decline in its stock price, currently at 35.20, reflecting a decrease of 0.35 or 0.98%. The stock has underperformed significantly over various periods, with a year-to-date decline of 65.57% and a one-year drop of 68.40%. Despite today's performance showing that it outperformed its sector by 1.63%, HRH Next is trading below all its moving averages, indicating a bearish trend. Additionally, while there has been a notable increase in investor participation with a delivery volume rise of 84.78% against the 5-day average, the overall sentiment remains negative due to the substantial losses over the longer term. There are no positive or negative dashboard factors available to further clarify the stock's recent movement.
In the broader market context, HRH Next's short-term performance has been poor compared to the benchmark, with a one-week return of -7.12% against the Sensex's gain of 0.53%. This stark contrast highlights the stock's struggles relative to the overall market, which has shown resilience with positive returns over the same periods. The broader market's upward movement, alongside HRH Next's significant declines, suggests that investor confidence in the company is waning, contributing to its ongoing price drop.