Why is HRH Next falling/rising?

As of 24-Sep, HRH Next Services Ltd is experiencing a decline in its stock price, currently at Rs 31.80, which reflects a decrease of Rs 1.65 or 4.93%. The stock has underperformed significantly, with a 1-week return of -7.02% and a 1-month return of -15.65%. It is also trading lower than all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, the stock is close to its 52-week low, being only 3.46% away from Rs 30.7. Despite a rise in delivery volume by 56.86% against the 5-day average, there are no positive factors available to counterbalance the negative performance indicators.
Broader Market Context: In comparison to the benchmark Sensex, which has seen a slight increase of 0.75% over the past month, HRH Next's performance has been notably poor. The Sensex has a year-to-date return of +5.97%, while HRH Next's year-to-date return is a staggering -68.90%. This stark contrast highlights the stock's struggles in the current market environment, further exacerbated by its underperformance relative to the sector.