Why is Interactive Fin falling/rising?

As of 22-Jul, Interactive Financial Services Ltd is experiencing a decline in its stock price, currently at Rs 20.01, which reflects a decrease of Rs 1.24 or 5.84%. Today's price summary indicates that the stock opened with a gain of 3.06% but has since fallen, marking a trend reversal after two consecutive days of gains. The stock touched an intraday high of Rs 21.9 but also reached a low of Rs 20, with a weighted average price showing more volume traded close to this low. Despite a positive return of 6.28% over the past year and a significant profit increase of 223%, the company is facing operating losses and weak long-term fundamental strength, which contributes to its current price decline.
In the broader market context, the stock has outperformed the Sensex over the past week and month, with returns of 5.32% and 2.09%, respectively, while the Sensex has shown slight declines. However, year-to-date, the stock has significantly underperformed, with a drop of 47.79% compared to the Sensex's gain of 5.18%. This stark contrast highlights the challenges faced by Interactive Financial Services Ltd, particularly in light of falling investor participation and liquidity concerns, which may be influencing investor sentiment negatively.