Why is Interactive Fin falling/rising?

As of 05-Sep, Interactive Financial Services Ltd is experiencing a decline in its stock price, currently at 17.84, which reflects a decrease of 0.09 or 0.5%. The stock has underperformed its sector today by 0.99% and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a significant drop of 8.47%, while its performance over the last year shows a staggering decline of 57.25%. Additionally, the company has reported a decrease in delivery volume by 36.51% against the 5-day average, indicating falling investor participation. Despite having an attractive valuation with a Price to Book Value of 0.8 and a Return on Equity of 10, the stock is trading at a premium compared to its peers, and its profits have fallen by 33.2% over the past year.
In the broader market context, the Sensex has shown a positive return of 1.13% over the past week, contrasting sharply with Interactive Financial Services' significant decline. The stock's performance has been notably weaker than the market, with a year-to-date return of -53.45% compared to the Sensex's gain of 3.29%. This underperformance is further highlighted by the company's weak long-term fundamentals, including a low average Return on Equity of 12.72% and negative financial results, such as an 88.80% drop in profit before tax. Overall, the combination of poor recent performance, declining investor interest, and unfavorable comparisons to the broader market contributes to the stock's downward trajectory.