Why is Interactive Fin falling/rising?

As of 15-Sep, Interactive Financial Services Ltd is experiencing a decline in its stock price, currently at Rs. 16.99, which reflects a decrease of Rs. 1.0 or 5.56%. The stock has hit a new 52-week low of Rs. 14.55 today, indicating significant downward pressure. It has underperformed its sector by 6.03% and has shown a trend reversal after two consecutive days of gains. The stock has also been highly volatile, with an intraday volatility of 10.57%, and is trading below all key moving averages. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 37.12% compared to the five-day average.
In the broader market context, the stock's performance over the past week shows a decline of 6.39%, while the benchmark Sensex has increased by 1.24%. Over the year-to-date, Interactive Financial Services Ltd has seen a staggering drop of 55.67%, contrasting sharply with the Sensex's gain of 4.67%. This stark difference highlights the stock's struggles relative to the overall market. The combination of high volatility, declining investor interest, and significant underperformance against the benchmark suggests that the stock is facing considerable challenges in the current market environment.