Why is Interactive Fin falling/rising?

As of 19-Sep, Interactive Financial Services Ltd's stock price is currently at 17.78, reflecting a decrease of 0.02, or 0.11%. The stock has been experiencing a downward trend, having lost 3.26% over the last two days. In terms of performance, the stock has seen a return of -47.97% over the past year, significantly underperforming the market, which has only declined by 0.67%. Despite a recent increase in investor participation, with delivery volume rising by 721.91% against the 5-day average, the stock remains below its longer-term moving averages, indicating a lack of sustained upward momentum. The company's fundamentals are also concerning, with a low return on equity (ROE) of 5.4 and a significant decline in profits over the past year.
Broader market context shows that while the Sensex has gained 0.88% over the past week, Interactive Financial Services Ltd has declined by 1.17%, further highlighting its underperformance. The stock's valuation is attractive at a price-to-book ratio of 0.4, but it is trading at a premium compared to its peers, which may deter investors. Additionally, the company's weak long-term fundamentals, including a substantial drop in profit before tax and profit after tax, contribute to the negative sentiment surrounding the stock. Overall, the combination of poor recent performance, weak fundamentals, and underwhelming returns relative to the benchmark suggests that the stock's price is falling.