Why is Just Dial falling/rising?

As of 15-Jul, Just Dial Ltd. is experiencing a price increase, currently at Rs 941.10, reflecting a change of 6.5 or 0.7% upward. The stock has shown a positive performance today, outperforming its sector by 0.32%, and reached an intraday high of Rs 957.7, which is a 2.47% increase. Over the past week, Just Dial has gained 2.56%, and in the last month, it has risen by 4.93%. The company has demonstrated strong financial performance, declaring positive results for the last ten consecutive quarters, with net sales reaching Rs 289.20 crore and a significant growth in profit before tax and profit after tax. However, despite these positive indicators, the stock has a long-term growth concern, with a net sales growth rate of only 3.68% over the past five years.
In the broader market context, Just Dial's recent performance contrasts with the Sensex, which has declined by 1.36% over the past week. While the stock has shown resilience in the short term, it has underperformed in the long term, with a year-to-date return of -5.62% compared to the Sensex's gain of 5.67%. The stock's valuation is considered expensive with a price-to-book ratio of 2, and despite a significant rise in profits, the stock has generated a return of -10.50% over the past year. This mixed performance suggests that while there are positive short-term movements, concerns about long-term growth and valuation may continue to weigh on investor sentiment.