Why is Just Dial falling/rising?

As of 17-Nov, Just Dial Ltd. has seen its stock price rise to 771.00, reflecting an increase of 36.15 or 4.92%. Today's performance indicates a trend reversal, as the stock has gained after two consecutive days of decline. It outperformed its sector by 4.65% and reached an intraday high of Rs 779, marking a 6.01% increase. However, over the past month, the stock has declined by 2.55%, and its year-to-date performance shows a significant drop of 22.68%. Despite a low debt-to-equity ratio and rising investor participation, the company faces challenges with poor long-term growth, as evidenced by flat results in September and a low earnings per share (EPS) of Rs 14.05.
In the broader market context, Just Dial's short-term return of 3.43% over the past week outpaces the Sensex's return of 1.69%. However, the stock has underperformed in the longer term, with a year-over-year decline of 29.14% compared to the Sensex's gain of 9.50%. This underperformance, coupled with a high price-to-book value ratio and flat net sales growth, raises concerns about the stock's valuation and future prospects. While the recent price increase may provide a temporary boost, the overall outlook remains cautious due to the company's historical performance and profitability challenges.