Why is Just Dial falling/rising?

As of 05-Aug, Just Dial Ltd. is experiencing a price increase, with its current price at Rs 845.35, reflecting a rise of Rs 13.9 or 1.67%. The stock has shown positive performance today, outperforming its sector by 2.07% and achieving a consecutive gain over the last two days with a total return of 2.14%. Additionally, the stock reached an intraday high of Rs 856.25, indicating strong intraday momentum. Despite a challenging year-to-date performance, where the stock is down 15.22%, it has shown resilience with a 41.41% increase over the past three years. Notably, there has been a rise in investor participation, with delivery volume increasing by 21.83% compared to the five-day average, suggesting growing interest in the stock.
Broader market context indicates that Just Dial's short-term performance has been relatively better than the benchmark, as it has declined only 0.65% over the past week compared to a 0.77% drop in the Sensex. However, over the past month, Just Dial has underperformed the benchmark, falling 9.59% against the Sensex's 3.26% decline. This mixed performance highlights the stock's volatility and the impact of broader market conditions on its price movements. Overall, while the stock is currently rising, its longer-term trends reflect significant challenges that investors should consider.