Why is Just Dial falling/rising?

As of 12-Aug, Just Dial Ltd. is experiencing a decline in its stock price, currently at 829.45, which reflects a decrease of 0.65 or 0.08%. The stock has been underperforming, having fallen consecutively for the last three days with a total decline of 1.84%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, investor participation has decreased significantly, with delivery volume dropping by 51.88% compared to the 5-day average. Over the past week, the stock has underperformed the sector by 0.36%, and its returns have been notably poor, with a year-to-date decline of 16.82% and a staggering 36.01% drop over the past year.
In the broader market context, while the Sensex has shown a modest gain of 2.68% year-to-date, Just Dial's performance has been significantly worse, highlighting its struggles relative to the market. The company's long-term growth prospects appear weak, with net sales and operating profit growing at rates of only 5.78% and 8.43% respectively over the last five years. Despite a low debt-to-equity ratio, the stock's valuation remains high with a Price to Book Value of 1.8, and it has underperformed against its peers. The recent flat results and reliance on non-operating income further contribute to a negative outlook, reinforcing the stock's downward trajectory.