Why is Just Dial falling/rising?

As of 22-Aug, Just Dial Ltd. is experiencing a decline in its stock price, currently at 833.00, which reflects a decrease of 7.1 points or 0.85%. The stock has been losing value for the last two days, with a total return of -0.9% during this period. In terms of performance, the stock has shown a 1.73% increase over the past week, but it has underperformed over the longer term, with a 3.83% decline over the past month and a significant 36.93% drop over the past year. The company has a low Debt to Equity ratio, which is a positive factor, but its poor long-term growth, with net sales growing at an annual rate of only 5.78% and operating profit at 8.43% over the last five years, raises concerns. Additionally, the stock's recent performance is compounded by a low return on equity of 9 and an expensive valuation with a price to book value of 1.8.
In the broader market context, Just Dial's short-term performance of +1.73% over the past week compares favorably to the Sensex, which has increased by 0.88% in the same period. However, the stock's year-to-date performance is notably poor, with a decline of 16.46%, while the Sensex has gained 4.05%. This underperformance is indicative of broader challenges faced by Just Dial, including flat results in recent quarters and a significant drop in investor participation, as evidenced by a 33.61% decrease in delivery volume compared to the five-day average. Overall, the combination of declining returns, poor growth metrics, and reduced investor interest contributes to the stock's downward movement.