Why is Just Dial falling/rising?

As of 25-Aug, Just Dial Ltd. is experiencing a decline in its stock price, currently at Rs 827.90, which reflects a decrease of Rs 5.1 or 0.61%. The stock has been underperforming, having fallen consecutively for the last three days with a total drop of 1.5%. Despite opening with a gain of 2.02% today and reaching an intraday high of Rs 849.85, it remains below all key moving averages, indicating a bearish trend. Over the past week, the stock has decreased by 0.20%, and its performance over the last month shows a decline of 2.86%. Additionally, the company's long-term growth prospects appear weak, with net sales and operating profit growing at rates of only 5.78% and 8.43% respectively over the past five years. The stock's return over the last year has been particularly poor at -36.85%, despite a 43.3% increase in profits, suggesting a disconnect between stock performance and profitability.
In the broader market context, Just Dial's recent performance contrasts sharply with the Sensex, which has gained 0.45% over the past week. The IT - Software sector has also seen positive movement, increasing by 2.38%, further highlighting Just Dial's struggles. The stock's liquidity is adequate, but a significant drop in delivery volume by 20.85% against the five-day average indicates declining investor interest. Furthermore, the company's relatively high Price to Book Value ratio of 1.7 and a low return on equity of 9 suggest that the stock may be overvalued compared to its peers, contributing to its underperformance in both the short and long term.