Why is Just Dial falling/rising?

As of 18-Sep, Just Dial Ltd. is experiencing a price increase, with its current price at 848.15, reflecting a rise of 4.25 (0.5%). The stock's performance today is in line with its sector, and it is trading higher than its 20-day moving averages, although it remains below the 5-day, 50-day, 100-day, and 200-day moving averages. Notably, there has been a rise in investor participation, with delivery volume increasing by 36.86% against the 5-day average. However, the stock has shown poor long-term growth, with net sales growing at an annual rate of only 5.78% over the last five years, and it has generated a return of -29.07% over the past year, indicating significant underperformance compared to the broader market.
In the broader market context, the stock has underperformed the Sensex, which has gained 1.80% over the past week, while Just Dial's return for the same period is -1.56%. Despite a positive movement today, the stock's year-to-date performance is down by 14.94%, contrasting with the Sensex's gain of 6.24%. The company's low debt-to-equity ratio and the fact that the majority shareholders are promoters could provide some stability; however, the expensive valuation indicated by a 1.8 price-to-book value and a flat performance in recent quarters suggest that the stock may struggle to maintain upward momentum in the long term.