Why is KCP falling/rising?

As of 24-Jul, KCP Ltd. is currently priced at 217.35, reflecting a decrease of 1.25, or 0.57%. The stock has been experiencing a downward trend, having lost 1.45% over the last two days. Despite this recent decline, KCP has shown positive performance over the past week and month, with returns of 4.95% and 8.51% respectively. However, the stock's year-to-date performance is down by 6.40%, and it has fallen 19.81% over the past year, indicating a longer-term struggle. The company maintains a low debt-to-equity ratio and an attractive valuation with a return on equity of 11.3, but its profits have decreased by 8.6% over the past year, contributing to investor caution. Additionally, there has been a significant drop in delivery volume, which has fallen by 76.73% compared to the five-day average, suggesting reduced investor participation.
In the broader market context, KCP's recent performance contrasts with the Sensex, which has shown a slight decline of 0.09% over the past week. While KCP has outperformed the benchmark in the short term, the overall year-to-date performance of the stock is lagging behind the Sensex's gain of 5.18%. This discrepancy highlights the challenges KCP faces in regaining investor confidence, especially in light of its recent profit decline and reduced trading activity. The stock's liquidity remains adequate for trading, but the falling investor participation may indicate a cautious sentiment among investors in the current market environment.