Why is KHFM Hospitality falling/rising?

As of 12-Sep, KHFM Hospitality & Facility Mgt. Services Ltd is experiencing a decline in its stock price, currently at Rs 73.00, which reflects a decrease of Rs 0.65 or 0.88%. The stock has underperformed significantly, with a 1-week return of -8.18% and a 1-month return of -11.89%. It is also trading below all key moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, being only 3.97% away from Rs 70.1. Despite a notable increase in investor participation, with delivery volume rising by 92.31% against the 5-day average, the overall performance remains weak, suggesting a lack of positive momentum.
Broader Market Context: In comparison to the benchmark Sensex, which has shown a positive return of +1.51% over the past week and +2.56% over the past month, KHFM's performance is starkly negative. The broader market context indicates that while the Sensex has been gaining, KHFM has been struggling, with a year-to-date decline of -21.42% against the Sensex's +6.21%. This disparity highlights the challenges faced by KHFM in attracting investor confidence amidst a generally improving market environment.