Why is KHFM Hospitality falling/rising?

As of 24-Sep, KHFM Hospitality & Facility Mgt. Services Ltd is experiencing a decline in its stock price, currently at Rs 71.00, which reflects a decrease of Rs 1.0 or 1.39%. The stock has underperformed its sector by 0.77% today and is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, the stock is close to its 52-week low, being only 1.41% away from Rs 70. Over the past week, the stock has decreased by 2.67%, and it has shown a significant decline of 23.57% year-to-date, contrasting sharply with the Sensex, which has gained 5.97% in the same period. The recent rise in investor participation, with a 100% increase in delivery volume, may indicate some interest, but it has not been sufficient to counteract the overall negative performance.
Broader Market Context: In the short term, KHFM Hospitality's performance has been notably weaker than the benchmark Sensex, which has only declined by 1.08% over the past week. This underperformance is further highlighted by the stark contrast in year-to-date returns, where KHFM has fallen by 23.57% compared to the Sensex's positive return. The broader market context suggests that while the stock is liquid enough for trading, the overall sentiment and performance metrics indicate a challenging environment for KHFM Hospitality, contributing to its current price decline.