Why is KHFM Hospitality falling/rising?

As of 23-Sep, KHFM Hospitality & Facility Mgt. Services Ltd is experiencing a decline in its stock price, currently at Rs. 72.00, reflecting a decrease of Rs. 3.35 or 4.45%. The stock has hit a new 52-week low of Rs. 70 today and is underperforming its sector by 3.98%. Additionally, KHFM is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has decreased by 1.37%, and its year-to-date performance shows a significant drop of 22.50%. While there has been a rise in investor participation, with delivery volume increasing by 66.67% against the 5-day average, the overall negative returns over the last month and year suggest ongoing challenges for the company.
Broader Market Context: In comparison to the benchmark Sensex, which has shown a slight decline of 0.28% over the past week, KHFM's performance has been notably worse. The Sensex has gained 1.20% over the past month, while KHFM has dropped 9.26%, highlighting a significant underperformance relative to the broader market. The stark contrast in year-to-date returns, with KHFM down 22.50% against the Sensex's gain of 6.45%, further emphasizes the stock's struggles. This broader market context indicates that while the overall market may be stabilizing or growing, KHFM is facing specific challenges that are contributing to its declining stock price.