Why is KHFM Hospitality falling/rising?

As of 17-Sep, KHFM Hospitality & Facility Mgt. Services Ltd is currently priced at Rs 72.95, reflecting a decrease of Rs 0.05 or 0.07%. The stock has been underperforming, as indicated by its performance today, which is lower than the sector by 0.27%. Additionally, KHFM is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. Over the past week, the stock has declined by 5.63%, and it has seen a significant year-to-date drop of 21.47%. Despite a recent increase in delivery volume by 92.31%, indicating rising investor participation, the stock remains close to its 52-week low, which is only 3.91% away from Rs 70.1.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 1.43% over the past week, KHFM's decline highlights a significant underperformance. The stock's year-to-date performance is particularly concerning, with a drop of 21.47% against the Sensex's rise of 7.13%. This disparity suggests that while the broader market is experiencing growth, KHFM is struggling to attract investor confidence, contributing to its falling price. Overall, the combination of poor short-term returns, a bearish trend in moving averages, and proximity to a 52-week low indicates that KHFM is facing challenges that are not reflected in the broader market's positive performance.