Why is Kush Industries falling/rising?

As of 24-Jun, Kush Industries Ltd is currently priced at 9.65, reflecting an increase of 0.49 or 5.35%. The stock has shown positive performance today, outperforming its sector by 4.31%. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bullish trend in the short term. However, the stock has a negative book value and weak long-term fundamental strength, with net sales declining at an annual rate of -7.70% over the last five years. Additionally, the company has a high debt-to-equity ratio and has reported negative EBITDA, which contributes to its risky profile. Despite a strong short-term performance, the stock has underperformed over the past year, generating a return of -30.92% compared to the market's positive return of 2.98%.
In the broader market context, Kush Industries' short-term return of +1.79% over the past week and +7.22% over the past month significantly outpaces the Sensex, which has returned +0.58% and +0.41%, respectively. This indicates that while the stock is experiencing a short-term rally, it still faces challenges in the long term, as evidenced by its substantial underperformance over the past year. The falling investor participation, with a significant drop in delivery volume, suggests that despite the recent price increase, there may be underlying concerns among investors regarding the company's long-term viability.