Why is Madhya Prad. Tod falling/rising?

As of 07-Nov, Madhya Pradesh Today Media Ltd is experiencing a decline in its stock price, currently at 38.00, which reflects a decrease of 1.5 or 3.8%. The stock has underperformed its sector by 3.04% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 50% compared to the 5-day average. Over the past week, the stock has decreased by 10.59%, and over the past month, it has fallen by 19.41%, contrasting sharply with the Sensex, which has gained 1.53% in the same period.
In the broader market context, the stock's performance has been notably weaker than the benchmark index. While the Sensex has shown a positive return of 7.81% year-to-date, Madhya Pradesh Today Media Ltd has declined by 19.15% in the same timeframe. This stark contrast highlights the stock's struggles in the current market environment, where it has not only underperformed in the short term but also over the longer term, with a 3-year return of 10.79% compared to the Sensex's 40.05%. The lack of available positive factors further compounds the challenges facing the stock, contributing to its downward trajectory.