Why is Madhya Prad. Tod falling/rising?

As of 17-Nov, Madhya Pradesh Today Media Ltd's stock price is rising, currently at 41.45, reflecting an increase of 1.95 or 4.94%. The stock has outperformed its sector by 4.92% today. It is trading higher than its 5-day and 200-day moving averages, although it remains below the 20-day, 50-day, and 100-day moving averages. Despite a recent decline in delivery volume, which fell by 28.57% against the 5-day average, the stock remains liquid enough for trading. Over the past week, the stock has shown a strong return of 14.50%, while its performance over the last month has been negative at -12.09%. Year-to-date, the stock is down 11.81%, but it has performed well over the longer term, with a 19.45% increase over the past year and a remarkable 310.40% rise over the last five years.
In the broader market context, the Sensex has increased by 1.72% over the past week, indicating that while Madhya Pradesh Today Media Ltd has significantly outperformed the benchmark in the short term, it has struggled in the longer term with a year-to-date decline compared to the Sensex's gain of 10.02%. This divergence suggests that while the stock is experiencing a positive short-term movement, it is still facing challenges in maintaining its value over a longer period. The overall market conditions appear to be favorable, but the stock's recent performance indicates mixed sentiments among investors.