Why is MAS FINANC SER falling/rising?

As of 27-Jun, MAS Financial Services Ltd is experiencing a price increase, currently at 313.10, reflecting a rise of 4.45 or 1.44%. The stock has recently hit a new 52-week high of Rs. 314.25 and has outperformed its sector by 1.35%. Over the past week, MAS Financial has shown a return of +7.89%, and for the year-to-date, it has increased by +13.65%. The stock is trading above all key moving averages, indicating strong upward momentum. Additionally, the company has demonstrated robust financial performance, with positive results for the last 15 consecutive quarters, including record net sales and profit before tax figures. The strong long-term fundamentals, highlighted by an average return on equity of 12.72% and high institutional holdings at 23.25%, further support the stock's positive movement.
In the broader market context, MAS Financial's short-term performance significantly outpaces the benchmark, with a 1-week return of +7.89% compared to the Sensex's +2.00%. This indicates that the stock is not only performing well on its own but also gaining traction relative to the overall market. The company's ability to generate consistent profits, alongside a favorable PEG ratio of 1.6, suggests that it is well-positioned for continued growth, which is likely contributing to the rising investor interest and participation in the stock.