Why is MAS FINANC SER falling/rising?

As of 04-Jul, MAS Financial Services Ltd is experiencing a price increase, currently at Rs 310.55, which reflects a rise of 3.6 or 1.17%. The stock has been gaining for the last two days, with a total return of 1.99% during this period. It is also trading close to its 52-week high, just 1.19% away from Rs 314.25. Over the past month, the stock has outperformed the benchmark Sensex, with a return of 7.85% compared to the Sensex's 3.01%. The company has demonstrated strong long-term fundamentals, with a consistent positive performance over the last 15 quarters, including record net sales and profits, which supports its upward price movement.
In the broader market context, while the stock has shown a slight decline of 0.81% over the past week, it has outperformed the Sensex, which fell by 0.74% in the same period. The stock's strong institutional holdings at 23.25% indicate confidence from larger investors, which can positively influence market perception. Despite a significant drop in delivery volume, the stock remains liquid enough for trading, suggesting that investor interest persists. Overall, the combination of solid financial performance, attractive valuation metrics, and positive market sentiment contributes to the stock's rising price.