Why is MAS FINANC SER falling/rising?

As of 05-Sep, MAS Financial Services Ltd is currently priced at 311.90, reflecting a rise of 1.2 points or 0.39%. The stock's performance today is in line with its sector, although it is experiencing a decline in investor participation, with delivery volume falling by 30.59% against the 5-day average. Despite this, the stock has shown strong returns over various periods, including a 3.18% increase over the past month and an impressive 13.21% year-to-date. The company has demonstrated consistent financial strength, reporting positive results for the last 16 consecutive quarters, with significant increases in net sales and profits, contributing to a favorable return on equity of 12.72%.
Broader market context indicates that while the stock has outperformed the broader market, which has seen negative returns of -4.41% over the last year, MAS Financial Services Ltd has managed to generate an 8.49% return during the same period. However, the stock's performance over the last week is slightly lagging behind the benchmark Sensex, which has risen by 1.13%. The stock is trading at a premium compared to its peers, indicating a fair valuation, but the high institutional holdings at 23.05% suggest confidence from more knowledgeable investors, which may help support its price in the current market environment.