Why is Media Matrix falling/rising?

As of 26-Sep, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at Rs 11.42, which represents a decrease of 1.26 (-9.94%). The stock has underperformed its sector by 5.45% today and has been on a consecutive downward trend for the last two days, resulting in a total return drop of 12.69%. The stock reached an intraday high of Rs 12.95 but fell to a low of Rs 11.42, indicating high volatility with a wide trading range of Rs 1.53. Over the past week, the stock has seen a significant decline of 15.09%, and its year-to-date performance shows a staggering drop of 28.98%. The company's recent financial results have been negative, with a 59.24% decline in profit after tax and a 50.5% fall in net sales compared to the previous four-quarter average, contributing to investor concerns.
In the broader market context, the Sensex has only decreased by 2.66% over the past week, highlighting that Media Matrix's decline is more pronounced than the overall market trend. The stock's performance has been notably poor over the last year, with a return of -52.42%, which is significantly worse than the benchmark's decline of 6.30%. Additionally, the lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's prospects. Despite a low debt-to-equity ratio and healthy long-term growth in operating profit, the recent negative financial results and underperformance relative to both the sector and broader market have led to a bearish sentiment surrounding the stock.