Why is Media Matrix falling/rising?

As of 29-Sep, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 10.87, which reflects a decrease of 0.6 or 5.23%. The stock has been underperforming significantly, with a consecutive fall over the last three days resulting in a total drop of 16.9%. It is trading below all its moving averages, indicating a bearish trend. Over the past week, the stock has seen a return of -17.53%, while its performance over the last month is also negative at -14.88%. Despite a healthy long-term growth rate in operating profit of 27.01%, the company has reported negative results, including a 59.24% decline in profit after tax and a 50.5% drop in net sales compared to the previous quarter's average. The low debt-to-equity ratio of 0.07 suggests some financial stability, but the overall negative performance and lack of investor confidence, as indicated by the absence of domestic mutual fund holdings, contribute to the stock's downward movement.
In the broader market context, Media Matrix's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex, which has only declined by 2.18% over the same week. The stock's year-to-date return of -32.40% further highlights its struggles compared to the benchmark's positive return of 2.85%. This underperformance in both short-term and long-term metrics, combined with the company's disappointing financial results, has led to a lack of investor interest and confidence, resulting in the stock's continued decline.