Why is Media Matrix falling/rising?

As of 29-Oct, Media Matrix Worldwide Ltd's stock price is currently at Rs 12.65, reflecting an increase of Rs 1.74 or 15.95%. Today's price summary indicates that the stock reached an intraday high of Rs 13.09, representing a rise of 19.98%, but also experienced a low of Rs 10.66, indicating high volatility with an intraday fluctuation of 10.19%. Over the past week, the stock has shown a return of +12.15%, and +18.78% over the past month, although it has underperformed the sector by -47.71%. Despite a low debt-to-equity ratio and healthy long-term growth in operating profit, the company has faced negative results recently, with a significant decline in net sales and profits, contributing to a year-to-date return of -21.33% and a one-year return of -36.50%.
In the broader market context, Media Matrix's short-term performance has outpaced the Sensex, which has only increased by 0.68% over the past week. However, the stock's long-term performance remains concerning, as it has underperformed the BSE500 over the last three years and has not attracted domestic mutual fund investment, indicating a lack of confidence among institutional investors. The combination of recent negative financial results and the stock's historical underperformance suggests that while there may be short-term gains, the overall sentiment towards Media Matrix remains cautious.