Why is Media Matrix falling/rising?

As of 07-Nov, Media Matrix Worldwide Ltd's stock price is currently at 12.64, reflecting a decrease of 0.32, or 2.47%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 5.25% during this period. In terms of returns, the stock has shown a modest increase of 0.96% over the past week but has significantly underperformed over the last year with a decline of 40.07%. The company's financial health is concerning, as indicated by a substantial drop in net sales and profits, with the latest PAT showing a decrease of 59.24%. Additionally, the stock's valuation appears expensive relative to its returns, and the lack of domestic mutual fund investment suggests a lack of confidence in its prospects.
Broader market context indicates that while the Sensex has experienced a slight decline of 0.86% over the past week, Media Matrix's performance is notably worse, highlighting its struggles in comparison to the broader market. The film production, distribution, and entertainment sector has also faced a downturn, with a decrease of 2.46%. This sector-wide decline, combined with falling investor participation and liquidity issues, further exacerbates the challenges faced by Media Matrix. Overall, the stock's recent performance reflects a combination of poor financial results and broader market pressures, contributing to its current downward trajectory.