Why is Media Matrix falling/rising?

As of 13-Nov, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 11.95, reflecting a decrease of 0.2 or 1.65%. The stock has underperformed significantly in the short term, with a 7.79% drop over the past week, while the broader Sensex index has risen by 1.40%. Despite outperforming its sector by 2.96% today, the overall trend remains negative, as the stock has generated a return of -37.40% over the past year. The company has reported a low Debt to Equity ratio of 0.07 times and a healthy long-term growth rate in operating profit of 27.01%. However, negative results from the latest quarter, including a 59.24% decline in PAT and a 50.5% drop in net sales, have raised concerns about its financial health, leading to a perception of an expensive valuation relative to its peers.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex not only in the last week but also over the past year, where the index has gained 8.11%. The film production, distribution, and entertainment sector has also seen a decline of 4.49%, contributing to the negative sentiment surrounding Media Matrix. Furthermore, the lack of investment from domestic mutual funds, which hold 0% of the company, suggests a lack of confidence in its current valuation and business prospects. This combination of poor financial results, underperformance relative to the market, and low investor confidence has contributed to the stock's downward movement.